I specialize in leading product strategy, scalable design systems, UX leadership, and brand-driven product outcomes. My focus is on complex, business-critical product design challenges where strategic thinking is as important as execution.

Every engagement starts with a clear understanding of business goals, user needs, and product challenges. My approach balances product strategy, design leadership, and cross-functional collaboration to ensure solutions that drive business outcomes.

I’m fully comfortable collaborating with internal product teams, engineering, marketing, and leadership stakeholders. While I bring end-to-end ownership of the design function, I deeply value cross-functional collaboration throughout every phase of the product lifecycle.

Strong design delivers business outcomes by aligning user experience with measurable product and organizational goals. My design process bridges both to create experiences that not only serve users but drive growth, retention, and engagement.

Strong design delivers business outcomes by aligning user experience with measurable product and organizational goals. My design process bridges both to create experiences that not only serve users but drive growth, retention, and engagement.

My work is deeply integrated with product leadership, not just execution. I combine design systems, UX leadership, product strategy, and brand vision - helping organizations build scalable, repeatable product design capabilities that evolve with the business.

Yes. Building sustainable design systems that scale across product lines, teams, and engineering platforms is a core part of my approach. I’ve led multiple design system implementations that become long-term foundations for product growth.

Yes. In addition to project-based design work, I also engage in strategic advisory, design leadership coaching, and cross-functional design practice development depending on organizational needs.